Social Marketing Week 9-13

Social media marketing is a form of digital marketing that uses social media platforms to promote a business and connect with existing and potential customers. The intended outcomes can range from the somewhat abstract (like brand building) to the very specific (like selling products through social commerce)Social media marketing provides a unique opportunity to connect with a massive audience on the platforms where they already spend their time. It has transformed the way businesses are able to influence consumer behavior—from promoting content that drives engagement to extracting personal data that makes messaging resonate with users. Because social media today is so ubiquitous, marketing techniques using these platforms are extremely important for businesses of all sizes.

Topics covered
  • Content Planning and Creation
  • Content Scheduling and Publishing
  • Social Media Analytics
  • Social Listening