Analytics and Decision Driven Marketing Week 16-19

Analytics and decision-driven marketing are key components of a successful digital marketing strategy. Analytics plays a pivotal role in data-driven marketing. It involves the examination, interpretation, and visualization of data to uncover patterns, trends, and correlations that can inform marketing strategies. By leveraging various analytics tools and techniques, marketers can gain valuable insights that drive data-driven decision making. Decision-driven marketing is the practice of using relevant data and analytical insights to guide business decisions. In marketing analysis, decision-driven marketing involves collecting, analyzing, and interpreting data to gain actionable insights that drive marketing strategies and campaigns. This approach goes beyond relying on intuition or gut feelings when making critical business decisions. Instead, it relies on factual evidence to drive marketing efforts and achieve desired outcomes In today’s digital era, data has become a valuable asset for businesses across various industries. In the realm of marketing, data-driven decision making has emerged as a crucial strategy for success

Topics covered
  • Accuracy and Reliability
  • Understandng Customer Behaviour
  • Personalised Marketing Campaigns
  • Measuring Success